Search scope: All publications
Results for “M16”: 3.
Article 2018
Authors / editors: Wojciech Popczyk
Published in: Marketing i Zarządzanie
In literature on family business management nepotism, standing for owners’ preference for hiring family members rather than unrelated job applicants, is considered to be problematic and a potential threat for the development of family firms. The goal of the paper is explaining t…
DOI: 10.18276/miz.2018.51-33 · ISSN: 2450-775X
Article 2017
Authors / editors: Dagna Siuda, Magdalena Grębosz
Published in: Studia i Prace WNEiZ US
The article presents the possibilities of creating the brand image in social media. Selected methods of marketing communication offered by social media and used by companies to build and reinforce the brand image are also analysed. In the article the review of foreign and Polish …
DOI: 10.18276/sip.2017.48/2-26 · ISSN: 2450-7733
Article 2016
Authors / editors: Anna Bielawa
Published in: Studia i Prace WNEiZ US
The article presents the essence and importance of standardization. It also describes the concept of quality management systems with particular requirements of ISO 9001: 2015 and ISO13485: 2016 and ISO / TS16949: 2009 and the benefits of certification. It makes an attempt to anal…
DOI: 10.18276/sip.2016.43/1-09 · ISSN: 2450-7733