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Article 2018

Koncepcja modelu sterującego dla przedsiębiorstwa z sektora dóbr szybko rotujących

Authors / editors: Dariusz Michalski

Published in: Studia i Prace WNEiZ US

The paper results from the research carried out by the author in the enterprises from the FMCG sector. It bases on the the author’s conceptual considerations, aimed at improving the value added generated in enterprises from the FMCG sector, acting outside the structures of global…

DOI: 10.18276/sip.2018.53/3-02 · ISSN: 2450-7733

Article 2017

The Formation of the Brand of a Faculty on the Internet (on the example of the Department of Marketing and Advertising, the School of International Business, Omsk State University named after F.M. Dostoevsky)

Authors / editors: Alexandra Vereteno, Mikhail Freze

Published in: Ekonomiczne Problemy Usług

The article describes the basic concepts of branding. It presents also a method of formation of the brand in the fast Moving Consumer Goods (FMCG) Market and on the Inter­net. The authors describe in detail the practical techniques as well as the formation of the brand of the Fac…

DOI: 10.18276/epu.2017.126/2-43 · ISSN: 1896-382X

Article 2016

Analiza wpływu innowacyjnego narzędzia na wspomaganie działalności firm z branży FMCG na rynku polskim

Authors / editors: Przemysław Miller

Published in: Ekonomiczne Problemy Usług

The following paper presents results of analyses of the use of an innovative tool on the Polish market to support the process of invoice pre-financing. The aim of this study is to verify the potential of this tool used by Polish companies in the FMCG branch. For this purpose, a s…

DOI: 10.18276/epu.2016.122-33 · ISSN: 1896-382X

Article 2015

Handel hybrydowy w umacnianiu pozycji rynkowej supermarketów w Polsce

Authors / editors: Krystyna Iwińska-Knop, Dagmara Skurpel

Published in: Marketing i Zarządzanie

Dynamic development of commerce in Poland driven by internationalization and concentration has forced companies to look for new sources of income. At the same time, electronic commerce has offered new quality in the organization of distribution channels. Combining stationary sale…

DOI: 10.18276/pzfm.2015.41/2-37 · ISSN: 1509-0507

Article 2015

Innowacje architektoniczne w polskim handlu a zachowanie konsumentów

Authors / editors: Karolina Orzeł, Grażyna Śmigielska

Published in: Marketing i Zarządzanie

In the paper the concept of architectonical innovations has been applied to retailing, acknowledging that these are the new forms of retail business which has been accepted by the consumers. The paper indicates the key characteristics of the development of these forms of retail a…

DOI: 10.18276/pzfm.2015.38-09 · ISSN: 1509-0507