Article 2015
Dźwięk w przestrzeni handlowej
Authors / editors: Halina Portalska, Marek Portalski
Published in: Marketing i Zarządzanie
The paper presents the influence of the acoustic background on the behavior of customers, their residence time in the observed space and the interest in offered goods in the commercial spaces. Among tested acoustic backgrounds were different kinds of intentionally created acousti…
DOI: 10.18276/pzfm.2015.41/1-28 · ISSN: 1509-0507