Article 2015
Zachowania konsumpcyjne kobiet przez pryzmat zmian zachodzących w otoczeniu marketingowym
Authors / editors: Joanna Pikuła-Małachowska
Published in: Marketing i Zarządzanie
The paper presents some issues concerning changes in female consumer behavior. The article is based on literature review within marketing and consumer behavior and results of research derived from secondary sources. The objective of the paper is to begin a discussion about the ne…
DOI: 10.18276/pzfm.2015.38-07 · ISSN: 1509-0507