Article 2016
ZACHOWANIA KLIENTÓW WOBEC OGŁOSZEŃ CSR
Authors / editors: Marek Pawlak
Published in: Studia i Prace WNEiZ US
The results of studies conducted in five courtiers have been presented in the paper concerning consumers response to CSR announcement of hypothetical company. It turned out that apart from people values also cultural circumstances influence reactions. If company publishes announc…
DOI: 10.18276/sip.2016.43/3-30 · ISSN: 2450-7733