1. | Benoit-Moreau, F., Parguel, B. (2011). Building Brand Equity with Environmental Communication: An Empirical Investigation in France. EuroMed Journal of Business, 6, 1, 100–116. |
2. | Birth, G., Illia, L., Lurati, J., Zamparini, A. (2008). Communicating CSR: Practices among Swizerland’s Top 300 Companies. Corporate Communications: An International Journal, 13, 2, 182–196. |
3. | Chen, H., Zhang, H. (2009). Two-Way Communication Strategy on CSR Information in China. Social Responsibility Journal, 5, 4, 440–449. |
4. | Davis, D., MacDonald, J.B. (2010). Improving the Promotion of CSR Initiatives: A Framework for Understanding Stakeholder Communications from a Dynamic Learning Perspective. Academy of Marketing Studies Journal, 15, 2, 77–93. |
5. | Groza, M.D., Pronschinske, M.R., Walker, M. (2011). Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR. Journal of Business Ethics, 102, 639–652. |
6. | Knoppen, D., Saris, W. (2009). Do We Have to Combine Values in the Schwartz’ Human Values Scale? A Comment on the Davidov Studies. Survey Research Methods, 3, 2, 91–103. |
7. | Kotler, Ph., Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. New York: Wiley, Hoboken. |
8. | Nielsen, A.E., Thomsen, C. (2007). Reporting CSR – What and How to Say It? Corporate Communications: An International Journal, 12, 1, 25–40. |
9. | Parguel, B., Benoit-Moreau, F., Larceneux, F. (2011). How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication. Journal of Business Ethics, 102, 15–28. |
10. | Pomering, A., Dolnicar, S. (2008). Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? Journal of Business Ethics, 85, 285–301. |
11. | Pomering, A., Johnson, L.W. (2009). Advertising Corporate Social Responsibility Initiatives to Communicate Corporate Image. Inhibiting Skepticism to Enhance Persuasion. Corporate Communications: An International Journal, 14, 4, 420–439. |
12. | Scholder, E.P., Webb, D.J., Mohr, L. (2006). Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs. Journal of the Academy of Marketing Science, 34, 2, 147–157. |
13. | Schwartz, S.H. (2006). Basic Human Values: Theory, Measurement, and Applications. Revue Françoise de sociologie, 42, 249–288. |
14. | Schwartz, S.H., Sagie, G. (2000). Value Consequences and Importance: A Cross-National Study. Journal of Cross-Cultural Psychology, 31, 4, 465–497. |
15. | Struch, N., Schwartz, S.H., Kloot van der, W.A. (2002). Meanings of Basic Values for Women and Men. Personality and Social Psychology Bulletin, 28, 1, 16–28. |
16. | Swaen, V., Vanhamme, J. (2004). The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? W: G. Menon, A.R. Rao (red.), Advances in Consumer Research (s. 590–591). Vol. XXXII. Portland, USA. |
17. | Tixier, M. (2003). Soft vs. Hard Approach in Communicating on Corporate Social Responsibility. Thunderbird International Business Review, 45, 1, 71–91. |
18. | Vanhamme, J., Grobben, B. (2008). “Too Good to be True!” The Effectiveness of CSR History in Countering the Negative Publicity. Journal of Business Ethics, 85, 273–283. |
19. | Wang, L., Juslin, H. (2012). Values and Corporate Social Responsibility Perceptions of Chinese University Students. Journal of Academic Ethics, 10, 1, 57–82. |