Article 2017
Płeć a aktywność informacyjna konsumentów na rynku produktów żywnościowych
Authors / editors: Renata Nestorowicz, Sylwester Białowąs
Published in: Marketing i Zarządzanie
The objective of the paper is presenting similarities and differences between male and female information activities on the market of the food products. The analysis is made on the basis of the data gathered during the structured interviews conducted in the Wielkopolskie voivodes…
DOI: 10.18276/miz.2017.48-14 · ISSN: 2450-775X