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Article 2015

Konsumenci niepełnosprawni w obliczu wybranych trendów nowej konsumpcji w świetle badań własnych

Authors / editors: Magdalena Maciaszczyk

Published in: Marketing i Zarządzanie

Consumer behaviors undergo constant changes that are caused by a number of consumption megatrends. Among these trends one can present servicization, globalization, ecologization, virtualization and prosumption. Physically disabled consumers, as all consumers, are affected by the …

DOI: 10.18276/pzfm.2015.41/2-10 · ISSN: 1509-0507

Article 2015

Prosumpcja jako trend konsumencki w opiniach potencjalnych prosumentów

Authors / editors: Agnieszka Izabela Baruk, Anna Iwanicka

Published in: Marketing i Zarządzanie

The paper presents the essence of prosumption as consumption trend. The literature approaches (including ways of prosumers’ segmentation) were verified during empirical researches. The formulated hypothesis is that the respondents indicate comparable prosumption activity in relat…

DOI: 10.18276/pzfm.2015.41/1-03 · ISSN: 1509-0507