Chapter 2025
Authors / editors: Artur Łabuz
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: This paper examines the relationship between intelligent management methods and the level of creativity among employees in the creative sector. It aims to assess how modern tools such as Design Thinking, Agile, and AI technologies support creative performance.
Need fo…
DOI: 10.18276/978-83-8419-053-1-14 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The paper aims to clarify the direction of changes in marketing management. This analysis focused on creative sector enterprises that come from Poland. The paper is outlining COVID-19 pandemic impact on the management policy implemented in companies and what has been cha…
DOI: 10.18276/978-83-8419-028-9-34 · ISBN: 978-83-8419-028-9
Monograph 2024
Authors / editors: Artur Łabuz
Published in: Rozprawy i Studia
Managing creativity of employees
In modern enterprises, creativity plays a very important role. Managers are currently looking for employees who are creative in the workplace as well as in private life. The term “creative individual” can be applied to people whose activities are…
DOI: 10.18276/978-83-7972-794-0 · ISBN: 978-83-7972-793-3 · ISSN: 0860-2751
Article 2019
Authors / editors: Julita Izabela Zaprucka, Elżbieta Nawrocka, Jens Baumann
Published in: Ekonomiczne Problemy Turystyki
The purpose of writing the article was to indicate the possibility of using a cultural institution on the tourism market as an incentive for local development and to evaluate the selected cultural institution from the perspective of a creative entity. The National Museum in Wrocl…
DOI: 10.18276/ept.2019.1.45-07 · ISSN: 1644-0501
Article 2018
Authors / editors: Aneta Sokół, Irena Figurska
Published in: European Journal of Service Management
Nowadays, the concept of competitiveness refers not only to the development of material resources and their impact on the economic expansion of individual economic units or larger structures such as regions. In the literature, it is assumed that the current success of the socio-e…
DOI: 10.18276/ejsm.2018.28/2-50 · ISSN: 2450-8535
Article 2018
Authors / editors: Jacek Woźniak
Published in: Studia i Prace WNEiZ US
The aim of the article is to identify the major areas of risk relating to the activities of service enterprises of creative sectors in Poland and later a comparison of these results to the international surveys. The CATI research was carried out on a sample of 104 design enterpri…
DOI: 10.18276/sip.2018.52/2-40 · ISSN: 2450-7733
Article 2016
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creativ…
DOI: 10.18276/miz.2016.46-19 · ISSN: 2450-775X