Article 2017
Wykorzystanie big data w procesach decyzyjnych przedsiębiorstw
Authors / editors: Magdalena Kalińska-Kula
Published in: Marketing i Zarządzanie
In the 21st century, the need for continuous collecting and processing of large amounts of data becomes everyday business. Most companies in the world, regardless of the size, profile and financial resources, acquire information they need to the decision-making process, while get…
DOI: 10.18276/miz.2017.48-13 · ISSN: 2450-775X