Search scope: All publications
Results for “e-marketing”: 3.
Article 2018
Authors / editors: Krystyna Mazurek-Łopacińska, Magdalena Sobocińska
Published in: Marketing i Zarządzanie
Growing extent of social life virtualisation results in the fact that effective and efficient tools of internet marketing are searched for. They include content marketing, the significance of which is increasing especially in the context of occurring changes in internet users’ be…
DOI: 10.18276/miz.2018.52-08 · ISSN: 2450-775X
Article 2017
Authors / editors: Beata Gotwald-Feja
Published in: Marketing i Zarządzanie
Due to the growing importance of marketing communication in omnichannel reality, there is a high need to analyse ways of information transfer in model schemes. Main goal of the paper is presentation of conceptual model of omnichannel marketing communication (OMC). The model bases…
DOI: 10.18276/miz.2017.47-24 · ISSN: 2450-775X
Article 2015
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The objective of the paper is to confront subjectively chosen marketing trends connected directly with relations with consumers, indicated by marketing experts as mainstreams in contemporary B2C marketing with the results of own research. The own research concerned the knowledge …
DOI: 10.18276/pzfm.2015.41/1-07 · ISSN: 1509-0507