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Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ZN 875 PZFiM nr 41 t. 1
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Nowe trendy w marketingu w odbiorze młodych konsumentów na przykładzie wybranej grupy studentów


(New Marketing Trends in the Reception of Young Consumers on the Example of a Selected Group of Students)
DOI: 10.18276/pzfm.2015.41/1-07
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ISSN:1509-0507
eISSN:2353-2874
Authors: Anna Niedzielska
Politechnika Częstochowska
Keywords: personalization research e-marketing young consumers marketing trends
Issue / book publication date:2015
Page range:12 (93-104)
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CC BY-SA Open Access CEEOL
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Abstract

The objective of the paper is to confront subjectively chosen marketing trends connected directly with relations with consumers, indicated by marketing experts as mainstreams in contemporary B2C marketing with the results of own research. The own research concerned the knowledge of newest trends of consumer marketing by chosen group of young consumers. The important conclusions are that new marketing trends are moderately known to the research participants and their attitude to the latest solutions in B2C marketing, particularly within e-marketing, mobile, buzz and sustainable marketing, is quite skeptical.

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