Article 2015
Nowe trendy w marketingu w odbiorze młodych konsumentów na przykładzie wybranej grupy studentów
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The objective of the paper is to confront subjectively chosen marketing trends connected directly with relations with consumers, indicated by marketing experts as mainstreams in contemporary B2C marketing with the results of own research. The own research concerned the knowledge …
DOI: 10.18276/pzfm.2015.41/1-07 · ISSN: 1509-0507