Article 2015
Oddziaływanie rekomendacji blogerów na zamiar dokonania zakupów w internecie u młodych dorosłych
Authors / editors: Małgorzata Budzanowska-Drzewiecka
Published in: Marketing i Zarządzanie
The paper contains the results of own research relating to the use of blogger recommendations when making purchasing decisions by people aged 15–25. A survey involving 299 students as participants is analyzed. The results show that the use of blogger recommendations depends on th…
DOI: 10.18276/pzfm.2015.39-09 · ISSN: 1509-0507