Article 2017
Terytorialny marketing doświadczeń na przykładzie miasta Częstochowa
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The aim of the paper is to present the specific character of territorial engagement marketing on the example of a chosen territorial self-government unit. In the paper it is assumed that engagement marketing is a non-standard solution, increasingly gaining in importance, which ca…
DOI: 10.18276/miz.2017.47-13 · ISSN: 2450-775X