Article 2018
Facilitated workshops and the Focus Group as a way to gain opinions and formatting a new product with the Z generation
Authors / editors: Kamila Słupińska
Published in: European Journal of Service Management
The aim of the article was to show how to obtain opinions, as well as to shape a new product for the generation of Z. The article focuses on the use of selected qualitative research, in which one can learn about what young people are directed by. Through their direct involvement,…
DOI: 10.18276/ejsm.2018.27/2-47 · ISSN: 2450-8535