Article 2018
Authors / editors: Marta Sidorkiewicz
Published in: European Journal of Service Management
The aim of this article is to identify activities undertaken by hotel facilities in order to shape a positive image, especially in the area of corporate social responsibility (CSR). The article consists of three content-related parts, as well as introduction and summary. The firs…
DOI: 10.18276/ejsm.2018.27/1-33 · ISSN: 2450-8535
Article 2018
Authors / editors: Ewa Mazur-Wierzbicka
Published in: Ekonomiczne Problemy Turystyki
The main aim of this article is to identify and judge realisation of coporate social responsible actions which take place in hotel industry. The system of the work has been subordinated to the aim realisation in which the CSR conception has been shown (also in hotel industry). Th…
DOI: 10.18276/ept.2018.1.41-06 · ISSN: 1644-0501
Article 2016
Authors / editors: Artur Łachut
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – At times of high competitiveness (marketing and strategic dominance of big tourist companies) maintenance of difference and corporate independence becomes a key factor to survival of individual hotels. The trouble of creating innovate and flexible model of business depe…
DOI: 10.18276/frfu.2016.79-21 · ISSN: 2450-7741
Article 2016
Authors / editors: Snejina Kadieva
Published in: European Journal of Service Management
The paper examines the development of Bulgarian hospitality industry after the changes in 1989, followed by substantial investment in reconstruction of privatized hotels and the construction of new modern hotel facilities with interesting architecture, exterior and interior desig…
DOI: 10.18276/ejsm.2016.20-03 · ISSN: 2450-8535
Article 2015
Authors / editors: Katarzyna Orfin, Marta Sidorkiewicz, Anna Tokarz
Published in: Ekonomiczne Problemy Turystyki
Chain hotels differ from independent hotels in very many features. One of them is human resource management, what stems from the fact that personnel policy of a chain hotel is thoroughly devised. All aspects related to it have to be precisely described and rather universal since …
DOI: 10.18276/ept.2015.3.31-15 · ISSN: 1644-0501
Article 2015
Authors / editors: Izabela Kapera
Published in: European Journal of Service Management
Purpose
The purpose of the paper is to discuss the significance of hotel promotion from the customer perspective. The research analyzed hotel promotional efforts from the perspective of hotel guests staying at randomly selected hotels in Poland.
Design/methodology/approach
The…
DOI: 10.18276/smt.2015.15-06 · ISSN: 1898-0511