Article 2015
Bojkotowanie produktu a preferencje wartości konsumentów
Authors / editors: Grzegorz Zasuwa
Published in: Marketing i Zarządzanie
The objective of the paper is to investigate the relations of the customers' participation in product boycott and values preferred by them. The conceptual framework is based on the Schwartz’s theory of human values. Data from the European Social Survey are used to test research h…
DOI: 10.18276/pzfm.2015.38-26 · ISSN: 1509-0507