Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie


ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.38-26
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 865 PZFiM nr 38
Bojkotowanie produktu a preferencje wartości konsumentów
(Product Boycott and Consumer Values Preferences)

Authors: Grzegorz Zasuwa
Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: product boycott human values consumer behavior preferences
Data publikacji całości:2015
Page range:10 (285-294)
Cited-by (Crossref) ?:

Abstract

The objective of the paper is to investigate the relations of the customers' participation in product boycott and values preferred by them. The conceptual framework is based on the Schwartz’s theory of human values. Data from the European Social Survey are used to test research hypotheses. Findings clearly show that consumers who take part in product boycotts place greater importance on independence as well as they attach less importance to conservatism (tradition, conformity, security) and egoistic values (power, achievement) then other consumers
Download file

Article file

Bibliography

1.Antonides G., Van Raaij W.F., Zachowanie konsumenta. Podręcznik akademicki, Wyd. Naukowe PWN, Warszawa 2003.
2.Doran, C.J., The role of personal values in fair trade consumption, „Journal of Business Ethics” 2009, Vol. 84(4).
3.Jaworowska A., Matczak A., Bitner J., Skala Wartości Rokeacha RVS. Podręcznik, Pracownia Testów Psychologicznych PTP, Warszawa 2011.
4.Klein J., Smith N., John A., Why we boycott: Consumer motivations for boycott participation, „Journal of Marketing” 2004, No. 68.
5.Obermiller C., Spangenberg E., MacLachlan D.L., Ad scepticism. The consequences of disbelief, „Journal of Advertising” 2005, No. 3.
6.Oderkiewicz E., Reakcje konsumentów na stan dyssatysfakcji pozakupowej – badanie uwarunkowań podjętego działania, „Marketing i Rynek”, 2012, nr 6.
7.Schwartz S.H., Are there universal aspects in the structure and contents of human values?, „Journal of Social Issues” 1994, No. 50.
8.Schwartz S.H., Cieciuch J., Vecchione M., Davidov E., Fischer R., Beierlein C., Ramos A., Verkasalo M., Lönnqvist J-E., Demirutku K., Dirilen-Gumus O., Konty M., Refining the theory of basic individual values, „Journal of Personality and Social Psychology” 2012, No. 103.
9.Schwartz S.H, A proposal for measuring value orientations across nations. In Questionnaire Development Package of the European Social Survey, 2003, www.europeansocialsurvey.org/docs/methodology/core_ess_questionnaire/ESS_core_questionnaire_human_values.pdf.
10.Schwartz S.H., Universals in the content and structure of values: Theory and empirical tests in 20 countries, w: Advances in experimental social psychology, red. M.P. Zanna, Academic Press, New York 1992.
11.Smith N.C., Corporate social responsibility: whether or how? „California Management Review” 2003, No. 45.
12.Sztabiński P., Dlaczego Europejski Sondaż Społeczny, w: Polska–Europa. Wyniki Europejskiego Sondażu Społecznego 2002–2012, red. P. Sztabiński, F. Sztabiński, Wyd. IFiS PAN, Warszawa 2014.