Article 2018
Authors / editors: Elżbieta Skąpska
Published in: European Journal of Service Management
The fact there is good accessibility to modern service-product offers has imposed greater requirements on managers who make market decisions concerning the survival and development of local enterprises. Observation of current consumer behavior and a quick response as for meeting …
DOI: 10.18276/ejsm.2018.27/1-34 · ISSN: 2450-8535
Article 2018
Authors / editors: Marian Gucik, ANDRZEJ RAPACZ, DARIA ELŻBIETA JAREMEN
Published in: Ekonomiczne Problemy Turystyki
The effective functioning of tourist enterprises requires, among others, good knowledge of their customers’ purchasing preferences. Secondary sources, e.g. the available research reports, may turn out helpful in this respect. The purpose of this article is to assess the usefulnes…
DOI: 10.18276/ept.2018.3.43-01 · ISSN: 1644-0501
Article 2018
Authors / editors: Mieczysław Staniszewski
Published in: Studia Administracyjne
The basic function of taxes is fiscal function, because the main objective of imposing the obligation to pay taxes on the citizens is providing the funds necessary for sustaining a country. They also serve non-fiscal purposes. In such cases tax accumulation is used, including tax…
DOI: 10.18276/sa.2018.10-05 · ISSN: 2080-5209
Article 2018
Authors / editors: Elżbieta Wąsowicz-Zaborek
Published in: Ekonomiczne Problemy Usług
The conjoint method is often used in marketing research to classify, analyze and measure customer preferences for products. Thanks to its application, it is possible to obtain information on the most preferred combinations of product characteristics from the point of view of the …
DOI: 10.18276/epu.2018.130-22 · ISSN: 1896-382X
Article 2018
Authors / editors: Czesław Adamiak, Barbara Szyda, Anna Dubownik
Published in: Ekonomiczne Problemy Turystyki
The aim of the study is to learn the preferences of Chinese tourists in Europe in terms of the choice of tourist attractions which they visit. The article uses an original research procedure: for selected tourist attractions in European countries the numbers of reviews posted on …
DOI: 10.18276/ept.2018.2.42-05 · ISSN: 1644-0501
Article 2017
Authors / editors: Mateusz Filipiak
Published in: Acta Politica Polonica
The final results of elections depends of a few factors. One of them is regionalization of political preferences. The question is how important in presidential elections is a regionalization of preferences. The analysis will be made an example of candidates of Law and Justice and…
DOI: 10.18276/ap.2017.42-06 · ISSN: 2451-0432
Article 2017
Authors / editors: Lidia Kłos
Published in: Studia i Prace WNEiZ US
The aim of this article is to presents a complete picture of trends, and also current and future position of soft drinks’ market in Poland. For this purpose was made an analysis of alcohol-free drinks’ market in Poland against chosen EU countries and prediction of this market bas…
DOI: 10.18276/sip.2017.47/3-20 · ISSN: 2450-7733
Article 2017
Authors / editors: Marcin Gąsior
Published in: Marketing i Zarządzanie
Consumer’s general evaluation of the place of purchase, in particular functioning of a shopping entity, and, in a consequence, the experienced level of satisfaction are traditionally defined and explained using a set of variables that describe and express the evaluation of severa…
DOI: 10.18276/miz.2017.48-27 · ISSN: 2450-775X
Article 2017
Authors / editors: Natalia Żak
Published in: Marketing i Zarządzanie
Literature research prove that Polish consumers eat honey sporadically, while the consumption of honey in the USA is several times higher. Therefore, it became interesting to know the factors influencing the selection of honey by Polish and American consumers. As the result of th…
DOI: 10.18276/miz.2017.48-11 · ISSN: 2450-775X
Article 2017
Authors / editors: Katarzyna Święch- Kujawska
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The purpose of this paper is to determine whether and to what extent local government units, within the framework of local tax policy, can and whether they actually do influence the reduction of the tributary burden of entrepreneurs.
Design/methodology/approach – In th…
DOI: 10.18276/frfu.2017.87/2-08 · ISSN: 2450-7741
Article 2016
Authors / editors: Andrzej Stolarski
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The purpose of this article is to present classification of tax optimization methods with comparison to the tax liability’s creation and expiration process. Research/methodology – Article is based on the study of literature and sources of the applicable tax laws. Result…
DOI: 10.18276/frfu.2016.5.83/1-14 · ISSN: 2450-7741
Article 2016
Authors / editors: Justyna Wrzochul-Stawinooga
Published in: Pedagogika Szkoły Wyższej
Generation Z encompasses students born after 1995. Due to the conduct of life ascribed to them, as well as the expectations and preferences connected with personal development and lifestyle they lead, it is a specific research category which presents different life categories tha…
DOI: 10.18276/psw.2016.2-11 · ISSN: 2083-4381
Article 2016
Authors / editors: Beata Nowotarska-Romaniak
Published in: Ekonomiczne Problemy Turystyki
Insurance companies pay attention to their current and potential customers. The variety of offered services such as travel insurance causes the confusion of the customer and uncertainty of what he wants and what is expected. The task of the insurance company is to make customer a…
DOI: 10.18276/ept.2016.4.36-12 · ISSN: 1644-0501
Article 2016
Authors / editors: Jan Zawadka
Published in: Ekonomiczne Problemy Turystyki
The elderly will be an increasingly important segment of the tourist market. In order to effectively use this potential and to create an attractive offer for seniors it is necessary to earlier diagnosis of their expectations, preferences, and behaviors of tourist. In this article…
DOI: 10.18276/ept.2016.2.34-10 · ISSN: 1644-0501
Article 2016
Authors / editors: Joanna Stanisławska, Izabela Kurzawa
Published in: Studia i Prace WNEiZ US
This article aims to analyze the level of consumption of bread and cereal products in households by socio-economic groups of the population in Poland in 2005 and 2013. An attempt has been taken to determine consumer preferences in the field of bread and cereal products. The analy…
DOI: 10.18276/sip.2016.43/3-36 · ISSN: 2450-7733
Article 2016
Authors / editors: Piotr Przybyłowski, Kinga Urbańska, Natalia Chomaniuk
Published in: Marketing i Zarządzanie
The main objective of the research presented in the article was to gather information on the variety of baked goods that young consumers choose on the market, as well as identification of factors taken into account in the decision process and the eaten quantity. The study group c…
DOI: 10.18276/miz.2016.44-15 · ISSN: 2450-775X
Article 2016
Authors / editors: Karol Kuczera
Published in: Ekonomiczne Problemy Usług
The paper shows preliminary results of the survey on company decision-makers’ preferences for the dimensions of business models seen from the perspective of (the concept of) virtual organization. The AHP method was used in the work.
DOI: 10.18276/epu.2016.122-28 · ISSN: 1896-382X
Article 2016
Authors / editors: Anna Ząbkowicz
Published in: Studia i Prace WNEiZ US
The paper strives to identify the meaning of interest which is equally basic and hard-to- be-defined concept. The referring economic and sociological ideas are reviewed and the following definitions emerge. Classical approach sees interest as an outcome of economic loss- -and-ben…
DOI: 10.18276/sip.2016.44/2-28 · ISSN: 2080-4881
Article 2015
Authors / editors: Tomasz Kwarciński, Karol Leszczyński
Published in: Problemy Transportu i Logistyki
The paper, by using the method of questionnaire, presents the results of research in the scope of the analysis of the factors influencing the choice of passenger road transport. The study was conducted in the segment of the transport of passengers to airport on the connection Szc…
DOI: 10.18276/ptl.2015.29-29 · ISSN: 1644-275X
Article 2015
Authors / editors: Paweł Przepióra
Published in: Ekonomiczne Problemy Usług
Public aid for SME’s evokes many controversy. Politicians generally support this idea. In practice, it is difficult to support all companies, even just the micro and small. Anyway subjective approach of supporting "per se" a particular group of companies is rather irrational and …
ISSN: 1896-382X
Article 2015
Authors / editors: Marek Angowski, Katarzyna Domańska
Published in: Marketing i Zarządzanie
The paper concerns with issues of the choice of cheese purchasing place with particular emphasis on the specifics of long-maturing cheese. The knowledge of the factors influencing consumer choices is very important on the competitive market and it can become a base for building a…
DOI: 10.18276/pzfm.2015.41/2-31 · ISSN: 1509-0507
Article 2015
Authors / editors: Małgorzata Samusjew, Joanna Zielińska-Szczepkowska
Published in: Ekonomiczne Problemy Turystyki
This work focuses on the issues related to tourist activity of older people. The paper presents the results of the pilot research conducted during the summer of 2013 on a sample of 141 people age 55 and older living in the Warmia and Mazury region. This study, carried out within …
DOI: 10.18276/ept.2015.4.32-15 · ISSN: 1644-0501
Article 2015
Authors / editors: Grzegorz Zasuwa
Published in: Marketing i Zarządzanie
The objective of the paper is to investigate the relations of the customers' participation in product boycott and values preferred by them. The conceptual framework is based on the Schwartz’s theory of human values. Data from the European Social Survey are used to test research h…
DOI: 10.18276/pzfm.2015.38-26 · ISSN: 1509-0507
Article 2015
Authors / editors: Beata Nowotarska-Romaniak
Published in: Marketing i Zarządzanie
Life insurance companies direct their attention to their current and potential customers. The variety of life insurance services offered means that customers are confused, unaware of what they want and expected. The company's tasks are to make customers aware of need of the insur…
DOI: 10.18276/pzfm.2015.38-24 · ISSN: 1509-0507
Article 2015
Authors / editors: Joanna Dąbrowska, Przemysław Dmowski, Maria Śmiechowska
Published in: Marketing i Zarządzanie
The purpose of this paper was to determine the behaviors of Polish consumers (the citizens of Tricity [cities of Gdańsk, Gdynia and Sopot] and English consumers (citizens of London) on the tea market. The research was conducted in 2014 with the use of auditorium survey in London …
DOI: 10.18276/pzfm.2015.38-20 · ISSN: 1509-0507
Article 2015
Authors / editors: Małgorzata Grzywińska-Rąpca
Published in: Studia Informatica Pomerania
Identifying consumer behavior may explain many of the processes taking place in the market, including the Internet. On the basis of these study consumer behavior elements students, important factors affecting the level of spending on Internet purchases are socio-demographic chara…
DOI: 10.18276/si.2015.37-03 · ISSN: 0867-1753
Article 2015
Authors / editors: Marcin Gąsior
Published in: Marketing i Zarządzanie
The purpose of the paper is to present the selected results of the research of consumers’ attitudes towards visiting shopping centers. The aforementioned attitudes have been expressed by the hierarchy of goals being achieved during a visit, and by a set of variables representing …
DOI: 10.18276/pzfm.2015.38-02 · ISSN: 1509-0507
Article 2014
Authors / editors: Natalia Glińska
Published in: Acta Politica Polonica
Szczecin City Council was based on politicall parties in election between 2002 and 2010, what means that in previous elections preponderated party’s electoral committeesover illusory non-parties and non-parties. Councillor clubs established after the elections also have party cha…
ISSN: 0867-0617