Ekonomiczne Problemy Turystyki

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki

ISSN: 1644-0501     eISSN: 2353-3188    OAI    DOI: 10.18276/ept.2016.4.36-12
CC BY-SA   Open Access   DOAJ

Issue archive / nr 4 (36) 2016
Preferences and Motives of Consumer Behavior in the Process of Purchasing Travel Insurance

Authors: Beata Nowotarska-Romaniak
Uniwersytet Ekonomiczny w Katowicach
Keywords: travel insurance tourist market motives preferences
Year of publication:2016
Page range:7 (133-139)
Cited-by (Crossref) ?:


Insurance companies pay attention to their current and potential customers. The variety of offered services such as travel insurance causes the confusion of the customer and uncertainty of what he wants and what is expected. The task of the insurance company is to make customer aware of the need to purchase an insurance contract, preparation and presentation of the offer, and then sell the offered service. But to succeed in this field, needed is knowledge of individual customers and their preferences and motives of action. In the article are presented and discussed results of a survey conducted during the period October - December 2015 about preferences and reasons of choosing travel insurance services by individual customers.
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1.The White Paper of the Act on Tourist Services (2015). Ministry of Sport and Tourism. Department of Tourism. The project July 31, 2015, Warsaw.