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Article 2016

BOJKOTOWANIE PRODUKTÓW A DOCHODY KONSUMENTÓW NA RYNKU EUROPEJSKIM

Authors / editors: Grzegorz Zasuwa

Published in: Studia i Prace WNEiZ US

The paper aims at exploring the relationship between income of consumers in the European market and their participation in product boycotts. The analysis is based on date derived from European Social Survey and World Bank. The results find substantial discrepancies among European…

DOI: 10.18276/sip.2016.43/3-44 · ISSN: 2450-7733

Article 2015

Bojkotowanie produktu a preferencje wartości konsumentów

Authors / editors: Grzegorz Zasuwa

Published in: Marketing i Zarządzanie

The objective of the paper is to investigate the relations of the customers' participation in product boycott and values preferred by them. The conceptual framework is based on the Schwartz’s theory of human values. Data from the European Social Survey are used to test research h…

DOI: 10.18276/pzfm.2015.38-26 · ISSN: 1509-0507