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Article 2016

M-KONSUMENTJAKO SEGMENT RYNKU ZYSKUJĄCY NA ZNACZENIU

Authors / editors: Magdalena Kowalska

Published in: Studia i Prace WNEiZ US

Nowadays, mobility is becoming an integral part of the access to the Internet. Wide availability of mobile technology makes its usage more common in new areas, giving consumers new opportunities, thereby changing their market behavior. The purpose of this article is to characteri…

DOI: 10.18276/sip.2016.43/2-11 · ISSN: 2450-7733

Article 2016

Mobilne zakupy w Polsce i w Holandii

Authors / editors: Ewa Prałat, Aleksandra Łyczkowska

Published in: Ekonomiczne Problemy Usług

The purpose of this paper is to discuss issues concerning mobile commerce in Poland and in the Netherlands. Mobile devices use in the different stages of purchasing process are described. Basic information about m-commerce on Polish and Dutch markets are presented. The results of…

DOI: 10.18276/epu.2016.122-11 · ISSN: 1896-382X