Article 2017
Authors / editors: Marcin Gąsior
Published in: Marketing i Zarządzanie
Consumer’s general evaluation of the place of purchase, in particular functioning of a shopping entity, and, in a consequence, the experienced level of satisfaction are traditionally defined and explained using a set of variables that describe and express the evaluation of severa…
DOI: 10.18276/miz.2017.48-27 · ISSN: 2450-775X
Article 2016
Authors / editors: Michał Cebula
Published in: Marketing i Zarządzanie
In marketing, lifestyles have received attention with the evolution of approaches to market segmentation: from simple sorting by demographic categories to more refined schemes based on ways of life, motivations or values. The article argues that two theoretical perspectives that …
DOI: 10.18276/miz.2016.44-10 · ISSN: 2450-775X
Article 2015
Authors / editors: Iwona Wilk
Published in: Marketing i Zarządzanie
Implementation of sustainable development idea in the way that is satisfying both for the company and the consumer requires market segmentation taking into consideration the sustainable consumer. Identification and characteristics of this consumer allows adjusting the areas of bu…
DOI: 10.18276/pzfm.2015.38-17 · ISSN: 1509-0507
Article 2015
Authors / editors: Maria Grzybek, Wiesław Szopiński
Published in: Marketing i Zarządzanie
Societal changes result in the increasing role of tourism, which is becoming one of major industries for many countries, including Poland. In a market economy where success depends on a number of sold products, the process of segmentation of tourism services market becomes partic…
DOI: 10.18276/pzfm.2015.41/2-14 · ISSN: 1509-0507
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