Article 2016
POSZUKIWANIE INFORMACJI W PROCESIE ZAKUPU USŁUG
Authors / editors: Marcin Lipowski
Published in: Studia i Prace WNEiZ US
The article raises the problem of consumers multichannel purchasing behavior in relation to the stage of searching for information about the service. The author analyzes the problems of multi-channel buying processes by comparing brick and mortal, telephone and on-line channels. …
DOI: 10.18276/sip.2016.43/3-19 · ISSN: 2450-7733