ISSN: 2450-7733
eISSN: 2300-4096
OAI
DOI: 10.18276/sip.2016.43/3-19
Issue archive /
nr 43/3 2016
POSZUKIWANIE INFORMACJI W PROCESIE ZAKUPU USŁUG
(Information searching in services purchasing process)
| Authors: |
Marcin
Lipowski
Uniwersytet Marii Curie-Skłodowskiej w Lublinie |
| Keywords: | purchase process information searching multichanneling consumer behavior |
| Data publikacji całości: | 2016 |
| Page range: | 10 (209-218) |
| Klasyfikacja JEL: | M31 |
Abstract
The article raises the problem of consumers multichannel purchasing behavior in relation to the stage of searching for information about the service. The author analyzes the problems of multi-channel buying processes by comparing brick and mortal, telephone and on-line channels. Quantitative study of consumer behavior in relation to a wide range of services allows to characterize the attributes of the analyzed channels and determinants of intention to use them.
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Bibliography
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