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nr 43/3 2016
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POSZUKIWANIE INFORMACJI W PROCESIE ZAKUPU USŁUG


(Information searching in services purchasing process)
DOI: 10.18276/sip.2016.43/3-19
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ISSN:2450-7733
eISSN:2300-4096
Authors: Marcin Lipowski
Uniwersytet Marii Curie-Skłodowskiej w Lublinie
Keywords: purchase process information searching multichanneling consumer behavior
Issue / book publication date:2016
Page range:10 (209-218)
OAI-PMH:Metadata
Klasyfikacja JEL: M31
CC BY-SA Open Access CEEOL
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Abstract

The article raises the problem of consumers multichannel purchasing behavior in relation to the stage of searching for information about the service. The author analyzes the problems of multi-channel buying processes by comparing brick and mortal, telephone and on-line channels. Quantitative study of consumer behavior in relation to a wide range of services allows to characterize the attributes of the analyzed channels and determinants of intention to use them.
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