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Article 2016

O potrzebie różnorodności. Systemy zarządzania treścią (Content Management System) w strategii przedsiębiorstwa branży IT

Authors / editors: Łukasz Kowalik, Wojciech Drożdż

Published in: Studia Informatica Pomerania

The article is focused on the problem of effectiveness of different promotional and educational content supporting buyers purchase decisions – specifically for new and innovative computer products. The theoretical part is supported by research prepared and run by one of authors.

DOI: 10.18276/si.2016.41-05 · ISSN: 2451-0424

Article 2016

POSZUKIWANIE INFORMACJI W PROCESIE ZAKUPU USŁUG

Authors / editors: Marcin Lipowski

Published in: Studia i Prace WNEiZ US

The article raises the problem of consumers multichannel purchasing behavior in relation to the stage of searching for information about the service. The author analyzes the problems of multi-channel buying processes by comparing brick and mortal, telephone and on-line channels. …

DOI: 10.18276/sip.2016.43/3-19 · ISSN: 2450-7733