Article 2019
Authors / editors: Piotr Bartkowiak, Ireneusz P. Rutkowski, Anna Bartkowiak
Published in: Studia i Prace WNEiZ US
The occurrence of risk is a permanent attribute in any business ventures, also in the process of product innovation. However, acting in the area of risk, can be successful in technical, marketing and financial terms. Risk is the probability of incurring losses as a result of the …
DOI: 10.18276/sip.2019.55-11 · ISSN: 2450-7733
Article 2018
Authors / editors: Ireneusz P. Rutkowski
Published in: European Journal of Service Management
The article discussed possibilities of adaptation a measuring method of maturity of new product development process in service design – method referred to herein as a matrix of product innovation process maturity and intelligent grid of relationships. It is assumed that the servi…
DOI: 10.18276/ejsm.2018.25-31 · ISSN: 2450-8535
Article 2018
Authors / editors: Joanna Bartkowicz
Published in: Marketing i Zarządzanie
The objective of the research, the results of which are presented in the paper, was to identify consumer behavior towards new food products. The model of Rogers' innovation diffusion was used to classify consumers into segments. The research was conducted basing on the original q…
DOI: 10.18276/miz.2018.53-01 · ISSN: 2450-775X
Article 2017
Authors / editors: Anna Szwajlik
Published in: Studia i Prace WNEiZ US
The article presents marketing involvement in the innovative product development process. From this perspective a customer is the key element justifying marketing commitment. A customer becomes a binder for two key areas, R&D and marketing. Both departments should consolidate the…
DOI: 10.18276/sip.2017.48/3-05 · ISSN: 2450-7733
Article 2015
Authors / editors: Dariusz Dąbrowski
Published in: Marketing i Zarządzanie
The objective of the paper is to determine the relationships between the gathering, sharing and use of market information in new product development. To achieve this objective, we used data on 145 new product development projects that came from randomly selected national high-tec…
DOI: 10.18276/pzfm.2015.41/2-17 · ISSN: 1509-0507
Article 2015
Authors / editors: Sebastian Białoskurski
Published in: Marketing i Zarządzanie
This paper identifies and examines the attitudes of final buyers and contemporary trends associated with the consumption of food. The paper also verifies the opinion the relatively low acceptance of new food products by the final buyers. The paper consists of two parts: theoretic…
DOI: 10.18276/pzfm.2015.41/2-01 · ISSN: 1509-0507