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Article 2016

Non-technological innovation creation process in the creative sector

Authors / editors: Monika Spychalska-Wojtkiewicz

Published in: Marketing i Zarządzanie

Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creativ…

DOI: 10.18276/miz.2016.46-19 · ISSN: 2450-775X

Article 2016

Koncepcje wdrażania innowacji marketingowych na przykładzie przedsiębiorstw sektora MSP w województwie zachodniopomorskim

Authors / editors: Monika Wojtkiewicz

Published in: Marketing i Zarządzanie

In order to increase the innovativeness of the West Pomeranian region, it is important to focus on supporting marketing innovation in enterprises. This kind of innovation is quite natural for small enterprises or are services companies. Changes in the process of customer service …

DOI: 10.18276/miz.2016.42-20 · ISSN: 2450-775X