Search

Article 2017

Innowacje produktowe w przedsiębiorstwach wyrobów czekoladowych

Authors / editors: Roksana Włodarczyk

Published in: Marketing i Zarządzanie

New consumption trends contributed to chocolate products being the largest and the fastest growing sector in Poland. Therefore, manufacturers enrich range of their products with the new and improved goods and aim them at different target groups. An empirical study has been carrie…

DOI: 10.18276/miz.2017.49-21 · ISSN: 2450-775X

Article 2016

Konsument jako partner przedsiębiorstwa w otwartych innowacjach

Authors / editors: Małgorzata Dolińska

Published in: Marketing i Zarządzanie

The objective of the article is presenting the role of prosumers as partners of enterprises and participants of value creation processes in internet, in accordance with open innovation model. The ideas and characteristics of close and open innovations are determined and the activ…

DOI: 10.18276/miz.2016.44-28 · ISSN: 2450-775X