Article 2015
City placement w promocji Lublina
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the paper is to show city placement as the effective tool used to promote cities, being the efficacious alternative for traditional solutions of the marketing communication, especially TV commercials. Based on the literature review and content of internet the pap…
DOI: 10.18276/pzfm.2015.40-18 · ISSN: 1509-0507