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Article 2015

Turystyka jako gra – innowacje w aktywizacji turystycznej

Authors / editors: Iwona Połucha

Published in: Ekonomiczne Problemy Turystyki

The continuation of the widespread use of ICT is the education by applying the elements of games, implemented within the framework of tourism as an interactive and creative forms of sightseeing. The article presents an unconventional tools to educate tourists and engagement of th…

ISSN: 1644-0501

Article 2015

Gry miejskie oraz questing jako formy komunikacji i kreowania wizerunku regionu

Authors / editors: Agnieszka Smalec

Published in: Marketing i Zarządzanie

Currently, there can be noted increased interest in the forms of communication of the region, which not only focus attention but they are of some form of entertainment for recipients, they arouse positive emotions and associations. The objective of the paper is the indication of …

DOI: 10.18276/pzfm.2015.40-16 · ISSN: 1509-0507