Search scope: All publications
Results for “research services”: 3.
Article 2018
Authors / editors: Robert Nowacki
Published in: Marketing i Zarządzanie
The objective of the article is to analyse and assess the level of cooperation of the companies rendering marketing services with their customers, being considered from the perspective of the latter. There were diagnosed the factors affecting customers’ satisfaction or lack of it…
DOI: 10.18276/miz.2018.52-13 · ISSN: 2450-775X
Article 2016
Authors / editors: Robert Nowacki
Published in: Marketing i Zarządzanie
Intensification of competitive phenomena in times of economic slowdown in the second decade of the twenty-first century has brought a change of outlook and perception of the quality assessment of marketing research. This article aims to analyse the factors affecting the assessmen…
DOI: 10.18276/miz.2016.44-04 · ISSN: 2450-775X
Article 2015
Authors / editors: Robert Nowacki
Published in: Marketing i Zarządzanie
The objective of the paper is to analyze the way in which the quality of marketing services is perceived in Poland by managers of the enterprises who use them. The obtained results show high scores confirming the conformity of the level of marketing services provision with the ex…
DOI: 10.18276/pzfm.2015.38-23 · ISSN: 1509-0507