Article 2016
Wybrane elementy komunikatów reklamowych
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
The objective of the article is to present selected elements of advertising messages, taking into account the psychology of perceiving advertisements. The article shows the features of message senders and the influence of positive and negative emotions on the perception of advert…
DOI: 10.18276/miz.2016.45-31 · ISSN: 2450-775X