Article 2018
Authors / editors: Magdalena Soboń
Published in: Studia i Prace WNEiZ US
The strategy of focusing on low prices is replacing on the market by concentration on values. The aim of the article is to show how this process proceeds on the example of a dental office. Observation supported by an individual direct interview of a popular dental centre was used…
DOI: 10.18276/sip.2018.53/3-09 · ISSN: 2450-7733
Article 2018
Authors / editors: Kazimierz Rogoziński
Published in: Ekonomiczne Problemy Usług
In scientific publications, especially in dissertations for an advanced degrees, SDL is treated as a valid theory of services. It is adopted uncritically, especially by inexperienced researchers; theory which establish and fix the almost “canonical” way of non-understanding of se…
DOI: 10.18276/epu.2018.130-14 · ISSN: 1896-382X
Article 2017
Authors / editors: Marek Gnusowski
Published in: European Journal of Service Management
This article focuses on the benefits of guarantees offered by law firms, as professional service firms. Can law firms even offer service guarantees, since lawyers can’t guarantee an outcome? This research expands the current knowledge on service guarantees in the context of legal…
DOI: 10.18276/ejsm.2017.24-02 · ISSN: 2450-8535
Article 2016
Authors / editors: Agnieszka Widawska-Stanisz
Published in: Studia i Prace WNEiZ US
The goal of this work was presenting the idea of gamification and the possibilities of using it in the management of relations with the purchasers of sport – leisure services. Taking into account current research results, considering the forms of spending free time, pro –healthy …
DOI: 10.18276/sip.2016.43/2-34 · ISSN: 2450-7733
Article 2016
Authors / editors: Anna Rogozińska
Published in: Marketing i Zarządzanie
In the following article is analysed the problem of changing the art work statutes. It happened with the significant participation of market infrastructure and visible effects on the functions of art world and it’s institutions. Discussed is also the transformation process of the…
DOI: 10.18276/miz.2016.42-18 · ISSN: 2450-775X
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