Article 2022
Authors / editors: Radosław Mazur
Published in: Studia Koszalińsko-Kołobrzeskie
On June 1, 1991, the fourth pilgrimage of St. John Paul II to his homeland started in Koszalin. The Polish Pope focused his reflection during the homilies delivered in 11 Polish cities on the Decalogue and on the commandment of love. Of fundamental importance was reflection on th…
DOI: 10.18276/skk.2022.29-11 · ISSN: 1230-0780
Article 2017
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
The aim of the paper is to identify the lifestyle of students and particularly the impact of technology on their lifestyles, valuation and assessment of reality. The lifestyle is commonly assessed by taking into account reasons of satisfaction and fears as well as planes and expe…
DOI: 10.18276/miz.2017.48-04 · ISSN: 2450-775X
Article 2016
Authors / editors: Leszek Gracz
Published in: Marketing i Zarządzanie
The paper is a review of secondary sources presenting the importance of mobile marketing communication on the contemporary market. A special attention is paid to the use of smartphones in marketing communication, both from the sender’s (organization’s) and receiver’s (customer’s)…
DOI: 10.18276/miz.2016.46-17 · ISSN: 2450-775X
Article 2016
Authors / editors: Katarzyna Warzecha
Published in: Ekonomiczne Problemy Usług
Pace of changes civilization and the rapid development of information and communication technology (especially the Internet and mobile devices), has an essential influence on the younger generation that often can not do without modern means of communication in everyday life. The …
DOI: 10.18276/epu.2016.123-32 · ISSN: 1896-382X
Article 2015
Authors / editors: Krzysztof Kubiak
Published in: Marketing i Zarządzanie
The objective of the paper is to evaluate selected mobile applications from the perspective of designed interface and functionality. The evaluation was conducted in two stages. The first part of the research concerned the frequency and the manner of use of mobile applications by …
DOI: 10.18276/pzfm.2015.41/2-07 · ISSN: 1509-0507
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