Article 2017
Authors / editors: Angelika Kędzierska-Szczepaniak, Katarzyna Szopik-Depczyńska
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Due to growing interest in community funding, crowdfunding platforms are emerging on the market. Among them are those that record the successes of projects submitted there, and those that disappear from the market after a few months or years of activity. The aim of this article i…
DOI: 10.18276/frfu.2017.89/1-03 · ISSN: 2450-7741
Article 2016
Authors / editors: Anna Buczkowska, Anna Zbaraszewska
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – the purpose of this article is to present the essence of sponsorship, indicate the method of
accounting operations for sponsorship in the books pages sponsorship agreement.
Design/methodology/approach – the study used method for the analysis of sources and documents.
…
DOI: 10.18276/frfu.2016.2.80/1-02 · ISSN: 2450-7741
Article 2016
Authors / editors: Marta Grabowska
Published in: Marketing i Zarządzanie
In the era of increasing competitiveness, the thing that distinguishes manufactures from each other is the mean in which they communicate with customers. By observing the change-based dynamics of consumer trends, it can be noted that companies regarding in their marketing campaig…
DOI: 10.18276/miz.2016.46-03 · ISSN: 2450-775X
Article 2015
Authors / editors: Małgorzata Karpińska-Krakowiak
Published in: Studia i Prace WNEiZ US
Rynek reklamy w Polsce i na świecie coraz bardziej się komplikuje: rośnie liczba reklamodawców, pojawiają się nowe media i technologie, coraz trudniej zweryfi kować związki przyczynowo-skutkowe pomiędzy nakładami na reklamę a zachowaniami konsumentów. Mimo że teoretycznie wszystk…
ISSN: 2080-4881
Article 2015
Authors / editors: Marek Zawartka
Published in: European Journal of Service Management
Sport through its multilateral character has become a kind of phenomenon, which co-creates the image of contemporary mass culture. Sports all the time is in the process of professionalization and commercialization, which leads to competing athletes and sports clubs in order to ma…
DOI: 10.18276/smt.2015.16-16 · ISSN: 1898-0511