Article 2016
Zwyczaje komunikacyjne klientów i poszukiwanie nowoczesnych form promocji na rynku kultury
Authors / editors: Wioletta Krawiec, Kamila Szymańska
Published in: Marketing i Zarządzanie
The objective of the article is to identify the expectations of the customers of the theatrical institutions towards the use of traditional and modern forms of promotion, including the channel of communication and content of the messages. The basis for empirical studies is provid…
DOI: 10.18276/miz.2016.45-15 · ISSN: 2450-775X