Article 2017
Submarka jako innowacja marketingowa na przykładzie rynku wódki w Polsce
Authors / editors: Paweł de Pourbaix, Lucyna Daleka
Published in: Marketing i Zarządzanie
The subject of the paper refers to innovations - a very current issues in literature and economic practice. In the literature and among entrepreneurs, the importance of marketing innovation, including branding, is increasingly being emphasized. The authors present the concept of …
DOI: 10.18276/miz.2017.48-37 · ISSN: 2450-775X