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Article 2016

Advertising in digital games targeted to children

Authors / editors: Małgorzata Budzanowska-Drzewiecka

Published in: Marketing i Zarządzanie

The article is an attempt to systematize and describe ways to reach out with the marketing message to children through games. Based on a review of the literature, the attempts to organize forms of advertising in digital games (advergaming) were made. The paper also tries to ident…

DOI: 10.18276/miz.2016.46-11 · ISSN: 2450-775X

Article 2015

Oddziaływanie rekomendacji blogerów na zamiar dokonania zakupów w internecie u młodych dorosłych

Authors / editors: Małgorzata Budzanowska-Drzewiecka

Published in: Marketing i Zarządzanie

The paper contains the results of own research relating to the use of blogger recommendations when making purchasing decisions by people aged 15–25. A survey involving 299 students as participants is analyzed. The results show that the use of blogger recommendations depends on th…

DOI: 10.18276/pzfm.2015.39-09 · ISSN: 1509-0507