Article 2018
Authors / editors: Włodzimierz Deluga
Published in: Marketing i Zarządzanie
The paper attempts to explain the essence of sensory marketing, and in particular audio marketing that uses music in both TV and radio commercials, and above all in sales places. The article presents the specificity of audio marketing, audio marketing in advertising spots and sal…
DOI: 10.18276/miz.2018.53-04 · ISSN: 2450-775X
Article 2016
Authors / editors: Włodzimierz Deluga
Published in: Europa Regionum
The article discusses the issues of ecological protection of the Baltic Sea. It presents the state of pollutions resulting from a conscious or unconscious introduction of substances or energy, which may be harmful for fauna and flora, into the natural environment. The material sh…
DOI: 10.18276/er.2016.28-06 · ISSN: 1428-278X
Article 2016
Authors / editors: Włodzimierz Deluga
Published in: Marketing i Zarządzanie
During the last twenty years, there has been an intensive development of the network of discount stores and hypermarkets in Poland. This was due to the higher sensitivity of customers to prices of goods. Increasingly wider scale of activity among commercial networks and high turn…
DOI: 10.18276/miz.2016.45-26 · ISSN: 2450-775X
Article 2015
Authors / editors: Włodzimierz Deluga
Published in: Europa Regionum
DOI: 10.18276/er.2015.23-08 · ISSN: 1428-278X
Article 2015
Authors / editors: Włodzimierz Deluga
Published in: Marketing i Zarządzanie
Marketing, like other sciences, has developed significantly in recent years. New techniques, continuously evolving styles of mix marketing composition and ongoing research have given rise to the creation of innovative marketing trends. They enable companies to reach more and more…
DOI: 10.18276/pzfm.2015.39-10 · ISSN: 1509-0507
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