Article 2018
Authors / editors: Barbara Iwankiewicz-Rak
Published in: Ekonomiczne Problemy Usług
Value for the customer, co-creation of value in services is a contemporary challenge for marketing activities of service providers. At the same time, the external focus of customer satisfaction is quality management in services and adapting quality management systems. Creating va…
DOI: 10.18276/epu.2018.130-05 · ISSN: 1896-382X
Article 2017
Authors / editors: Barbara Iwankiewicz-Rak, Agnieszka Rak
Published in: Marketing i Zarządzanie
Nowadays a dynamic development of the leisure services (and fitness as well) market can be observed. There is a visible growth of number of organisations and companies providing services and number of their customers, too. It forces them to not only to introduce a marketing orien…
DOI: 10.18276/miz.2017.48-32 · ISSN: 2450-775X
Article 2016
Authors / editors: Barbara Iwankiewicz-Rak, Agnieszka Rak
Published in: Marketing i Zarządzanie
The aim of this paper is to present a concept of brand, brand image and brand identity of brand in sports on example of brand on the market of fitness services. Marketing, nowadays, focuses on creating brands that suit needs and desires of consumers who seek brands that can fulfi…
DOI: 10.18276/miz.2016.42-16 · ISSN: 2450-775X
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