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Results for “Małachowska”: 6.

Article 2018

Rola internetu w podejmowaniu decyzji zakupowych przez młodych dorosłych

Authors / editors: Joanna Pikuła-Małachowska

Published in: Marketing i Zarządzanie

The objective of the article is verifying a thesis, if the cyberspace influences on purchase decision-making by young adults. Young adults represent the generation for whom use of the internet is something obvious. They use it for, among others, searching for information, being i…

DOI: 10.18276/miz.2018.52-15 · ISSN: 2450-775X

Article 2017

Content marketing jako element komunikacji przedsiębiorstwa z rynkiem

Authors / editors: Joanna Pikuła-Małachowska

Published in: Marketing i Zarządzanie

The objective of the paper is analysis, on the basis of critical literature review, of the most important issues related to content marketing, which is responsible for building original content concerning the actions of companies, their products or services. The characteristic fe…

DOI: 10.18276/miz.2017.47-27 · ISSN: 2450-775X

Article 2016

Akademickie Inkubatory Przedsiębiorczości – szansa dla młodych przedsiębiorców

Authors / editors: Joanna Pikuła-Małachowska

Published in: Marketing i Zarządzanie

The article contains some considerations related to the risk of running a business, especially in its initial. The risk is presented in the context of Academic Enterprise Incubators (AIP)’ activity. From the beginning the aim of AIP has been to offer a place in Poland where a sta…

DOI: 10.18276/miz.2016.45-07 · ISSN: 2450-775X

Article 2015

Zachowania konsumpcyjne kobiet przez pryzmat zmian zachodzących w otoczeniu marketingowym

Authors / editors: Joanna Pikuła-Małachowska

Published in: Marketing i Zarządzanie

The paper presents some issues concerning changes in female consumer behavior. The article is based on literature review within marketing and consumer behavior and results of research derived from secondary sources. The objective of the paper is to begin a discussion about the ne…

DOI: 10.18276/pzfm.2015.38-07 · ISSN: 1509-0507

Article 2015

Komunikacja w koncepcji marketingu 3.0 przez pryzmat sektora MSP w świetle badania własnego

Authors / editors: Joanna Pikuła-Małachowska

Published in: Marketing i Zarządzanie

Marketing 3.0 practices are entirely formed by changes of purchaser behavior. The aim of the paper is to present chosen aspects of communication with target buyers in activities characteristics for 3.0 concept. These aspects consider most of all internet communication. The paper …

DOI: 10.18276/pzfm.2015.41/1-08 · ISSN: 1509-0507