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Article 2018

Użyteczność neuromarketingu w badaniach postaw etnocentrycznych konsumentów żywności

Authors / editors: Ewa Jerzyk, Renata Nestorowicz, Anna Rogala

Published in: Marketing i Zarządzanie

The main objective of this paper is to indicate the possibility of using neuromarketing methods, such as eyetracking, EEG, GSR or myography, to determine the ethnocentric attitudes of the consumers, manifested by the preference of products of native origin. The usage of these met…

DOI: 10.18276/miz.2018.53-07 · ISSN: 2450-775X

Article 2017

Płeć a aktywność informacyjna konsumentów na rynku produktów żywnościowych

Authors / editors: Renata Nestorowicz, Sylwester Białowąs

Published in: Marketing i Zarządzanie

The objective of the paper is presenting similarities and differences between male and female information activities on the market of the food products. The analysis is made on the basis of the data gathered during the structured interviews conducted in the Wielkopolskie voivodes…

DOI: 10.18276/miz.2017.48-14 · ISSN: 2450-775X