Article 2015
Innowacje architektoniczne w polskim handlu a zachowanie konsumentów
Authors / editors: Karolina Orzeł, Grażyna Śmigielska
Published in: Marketing i Zarządzanie
In the paper the concept of architectonical innovations has been applied to retailing, acknowledging that these are the new forms of retail business which has been accepted by the consumers. The paper indicates the key characteristics of the development of these forms of retail a…
DOI: 10.18276/pzfm.2015.38-09 · ISSN: 1509-0507