Article 2017
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The aim of the paper is pointing out the using unconventional and customized tools in marketing communication of cities and regions. The particular focus is paid on advertainment, which is an advertisement in an entertainment form, not always directly connected to a product. Base…
DOI: 10.18276/miz.2017.47-29 · ISSN: 2450-775X
Article 2017
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The paper concerns inbound marketing (IM), the marketing conception based on undertaking communication activities by companies that allow the recipients finding the sender of a message by themselves, with an important role of social media and proper content. The author intended t…
DOI: 10.18276/miz.2017.49-22 · ISSN: 2450-775X
Article 2017
Authors / editors: Joanna Wyrwisz
Published in: Studia i Prace WNEiZ US
The aim of the article is pointing out digital abstinence as the contemporary market trend, which determines methods and tools in the communication of the organization with market environment. The research approach based on preliminary research of the writing and Internet sources…
DOI: 10.18276/sip.2017.48/2-31 · ISSN: 2450-7733
Article 2016
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the article is introducing the possibility of using mobile marketing for the marketing communication of cities, in particular in building and creation of the image of the cities brands. The receivers of these actions are broadly understood stakeholders, out of wh…
DOI: 10.18276/miz.2016.45-22 · ISSN: 2450-775X
Article 2016
Authors / editors: Joanna Wyrwisz
Published in: Studia i Prace WNEiZ US
The article concerns content marketing as an tool gaining meaning in the effective marketing communication. Creating valuable and involving contents, appropriately profiled to the defined target group, isindeed increasing the effectiveness of getting with the message, in particul…
DOI: 10.18276/sip.2016.43/2-37 · ISSN: 2450-7733
Article 2015
Authors / editors: Agnieszka Panek, Joanna Wyrwisz
Published in: Studia i Prace WNEiZ US
Celem artykułu jest przedstawienie zjawiska w zachowaniu konsumentów określanego jako efekt ROPO. Dotyczy ono poszukiwania w Internecie informacji o produktach i usługach, które konsumenci pragną nabyć, połączone z finalizowaniem transakcji w stacjonarnym punkcie sprzedaży. W art…
ISSN: 2080-4881
Article 2015
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the paper is to show city placement as the effective tool used to promote cities, being the efficacious alternative for traditional solutions of the marketing communication, especially TV commercials. Based on the literature review and content of internet the pap…
DOI: 10.18276/pzfm.2015.40-18 · ISSN: 1509-0507
Article 2015
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the paper is pointing out new media in the marketing communication as the effective and acceptable tools of creating the image of the organization. The appropriate image of the brand cannot be created spontaneously but must be the effect of a deliberate marketing…
DOI: 10.18276/pzfm.2015.41/1-17 · ISSN: 1509-0507
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