Article 2018
Authors / editors: Michał Kupiec, Sara Bręcz
Published in: Europa Regionum
Outdoor advertisements dominated the centers of modern cities, influencing the recipient through the form, size and manner of communication. Advertisements generate visual impact and affect spatial order, thus causing the need to develop tools that allow cities to assess their im…
DOI: 10.18276/er.2018.37-06 · ISSN: 1428-278X
Article 2018
Authors / editors: Radka Nacheva, Snezhana Sulova
Published in: Ekonomiczne Problemy Usług
The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service …
DOI: 10.18276/epu.2018.131/2-13 · ISSN: 1896-382X
Article 2018
Authors / editors: Marian Gucik, ANDRZEJ RAPACZ, DARIA ELŻBIETA JAREMEN
Published in: Ekonomiczne Problemy Turystyki
The effective functioning of tourist enterprises requires, among others, good knowledge of their customers’ purchasing preferences. Secondary sources, e.g. the available research reports, may turn out helpful in this respect. The purpose of this article is to assess the usefulnes…
DOI: 10.18276/ept.2018.3.43-01 · ISSN: 1644-0501
Article 2018
Authors / editors: Teodor Skotarczak, Małgorzata Blaszke
Published in: Studia i Prace WNEiZ US
The real estate market is created not only by demand and supply, but also by the activity of, among others, real estate agents. The subject of the research was the professional qualifications of real estate agents after the introduction of deregulation provisions. The survey meth…
DOI: 10.18276/sip.2018.54/1-13 · ISSN: 2450-7733
Article 2018
Authors / editors: Iwona Czerska
Published in: Marketing i Zarządzanie
The objective of the paper is a comparative analysis of the results of own research based on a survey carried out for the first time in 2012 and then in 2018. The analysis was aimed at creating the image of a 50+ employee based on the opinions of women and men aged at least 18 ye…
DOI: 10.18276/miz.2018.52-03 · ISSN: 2450-775X
Article 2017
Authors / editors: Anna Gdakowicz, Ewa Putek-Szeląg
Published in: Studia i Prace WNEiZ US
In the article the authors presented the survey data of the students from the Faculty of Economics and Management University of Szczecin. The survey’s aim was to explore students’ preferences of residential. The students were asked about where would they prefer to live: in house …
DOI: 10.18276/sip.2017.50/1-09 · ISSN: 2450-7733
Article 2017
Authors / editors: Ilona Bondos, Marcin Lipowski
Published in: Marketing i Zarządzanie
The purpose of this article is to explain the essence of the scenario approach in marketing research and to evaluate its limitations and applications. This research approach is rarely used by Polish researchers (much more often by authors of publications in reputable foreign jour…
DOI: 10.18276/miz.2017.49-01 · ISSN: 2450-775X
Article 2016
Authors / editors: Paweł Kobus
Published in: Studia i Prace WNEiZ US
Despite a specific law obligation to insure at least 50% of the areas, only about 11% of the farmers insure crops . In order to identify the determinants of the crop insurance level in agriculture paper analysed the impact of variables characterizing the farmer: gender, age, educ…
DOI: 10.18276/sip.2016.45/2-22 · ISSN: 2450-7733