Monograph 2025
Authors / editors: Rafał Szymański
Published in: Rozprawy i Studia
CRM Tools as Instruments for Shaping Competitiveness and Innovation in SMEs in the West Pomeranian Region
The monograph titled CRM Tools as Instruments for Shaping Competitiveness and Innovation in SMEs in the West Pomeranian Region examines the crucial role of Customer Relation…
DOI: 10.18276/978-83-7972-936-4 · ISBN: 978-83-7972-935-7 · ISSN: 0860-2751
Article 2018
Authors / editors: Agnieszka Bojanowska
Published in: Marketing i Zarządzanie
The purpose of the paper is to employ customer relationship management (CRM) conception for translating thinking about human recourses management in enterprises. Giving stuff name of internal customer is connected with perceive needs and expectations of people working in enterpri…
DOI: 10.18276/miz.2018.53-02 · ISSN: 2450-775X
Article 2017
Authors / editors: Agnieszka Bojanowska
Published in: Marketing i Zarządzanie
Performing a nationwide research on the image of CRM implementation in small and medium Polish companies requires a lot of preparation and a carefully designed research tool. A comprehensive solution has been proposed that, with appropriate funding, will allow for such a research…
DOI: 10.18276/miz.2017.49-10 · ISSN: 2450-775X
Article 2016
Authors / editors: Bartosz Deszczyński
Published in: Marketing i Zarządzanie
This article examines how opportunity management process is supported through online, telephone, and showroom channels in Polish tourist industry. The research applied a mystery client method in 40 entities. The results of the study indicate that the best performance can be expec…
DOI: 10.18276/miz.2016.46-14 · ISSN: 2450-775X
Article 2016
Authors / editors: Marian Krupa
Published in: Marketing i Zarządzanie
First of all, the firm’s value development depends on the ability to build solid relationships with customers. There are different management schools that directly address this paradigm. Today, to implement this marketing concept, it is necessary to take advantage of the CRM (Cus…
DOI: 10.18276/miz.2016.43-08 · ISSN: 2450-775X
Article 2015
Authors / editors: Agnieszka Bojanowska
Published in: Studia i Prace WNEiZ US
W artykule przedstawiono rolę zarządzania relacjami z klientami (od angielskich słów Customer Relationship Management nazywaną koncepcją CRM) w działalności marketingowej przedsiębiorstwa. Na wstępie nakreślono rys historyczny powstania koncepcji zarządzania relacjami z klientami…
ISSN: 2080-4881
Article 2015
Authors / editors: Anetta Pukas
Published in: Marketing i Zarządzanie
The globalization, with all its consequences and growing importance of information and communication technologies (ICT) have transformed the way of city management. New concepts in the framework of territorial marketing and the ability to use CRM information systems to build prop…
DOI: 10.18276/pzfm.2015.41/1-09 · ISSN: 1509-0507
Article 2015
Authors / editors: Agnieszka Gawlik, Barbara Woś
Published in: European Journal of Service Management
The aim of this paper is to identify key CRM instruments used by agritourism farms located in the Opole Province. In this paper documentary method and diagnostic survey method were used. In the first phase of the research, within documentary methods, an analysis of statistical ma…
DOI: 10.18276/smt.2015.16-05 · ISSN: 1898-0511