Monograph 2026
Authors / editors: Teresa Żółkowska
This paper is a qualitative study of the expectations of people with intellectual disabilities (ID). The main goal is to understand the meanings that people with ID give to their expectations in everyday life and to analyze how these expectations are shaped by cultural, social, a…
DOI: 10.18276/978-83-8419-113-2 · ISBN: 978-83-8419-112-5
Article 2018
Authors / editors: Marek Gładysz
Published in: Studia i Prace WNEiZ US
This article presents the journey that the discipline of anthropology has undergone since colonial times, when its main purpose was to understand the culture of the tribes in their natural environment journay until nowadays, where as business anthropology it deals with understand…
DOI: 10.18276/sip.2018.52/2-29 · ISSN: 2450-7733
Article 2018
Authors / editors: Zbigniew Głąbiński
Published in: Przegląd Zachodniopomorski
Tourism is perceived by more and more people in different countries as a chance for the development of their local economy and a chance for an improvement of the quality of life. In spite of the fact that there are many touristic attractions, both natural and cultural, in the Gry…
DOI: 10.18276/pz.2018.1-08 · ISSN: 0552-4245
Article 2017
Authors / editors: Magdalena Rzemieniak
Published in: Marketing i Zarządzanie
This study presents the process of changes in consumer behaviour taking place over the last few years related to being active and leading a healthy lifestyle. The objective of the paper is to characterize, analyze and evaluate the motivation of people leading a healthy lifestyle,…
DOI: 10.18276/miz.2017.49-07 · ISSN: 2450-775X
Article 2017
Authors / editors: Kamila Szymańska
Published in: Marketing i Zarządzanie
The objective of the paper it the analysis of the appropriateness of the using of the overt observation method in the study of customer’ behaviour at the point of sale. The usage of observation is justified in the case of routine and short-term behaviour, which is highly dependen…
DOI: 10.18276/miz.2017.49-03 · ISSN: 2450-775X
Article 2016
Authors / editors: Agnieszka Kacprzak
Published in: Marketing i Zarządzanie
Following the paradigm of experience marketing, both brick-and-mortar and virtual shops try to comprehensively affect the senses of consumers, as well as to deliver them cognitive, emotional, relational and behavioral experiences. This is where the question arises, whether all ty…
DOI: 10.18276/miz.2016.44-11 · ISSN: 2450-775X
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