Search scope: All publications
Results for “blogs”: 4.
Article 2024
Authors / editors: Ewa Alicja Magiera
Published in: Acta Politica Polonica
The aim of this article was to show the potential of the fashion blog and to analyse the use of the fashion blog as a tool for building image strategy of selected companies from the fashion industry in the years 2012–2023. This analysis was based on research studies, fashion blog…
DOI: 10.18276/ap.2024.57-04 · ISSN: 2451-0432
Article 2021
Authors / editors: Daria Zarzeczna
Published in: Studia Językoznawcze
The purpose of this study is to investigate the mechanisms of functioning of the latest fashion vocabulary belonging to the professiolect of the fashion industry. Fifty lexemes were selected for analysis (of which a vast majority were loanwords from English), not found neither in…
DOI: 10.18276/sj.2021.20-16 · ISSN: 1730-4180
Article 2017
Authors / editors: Daria Zarzeczna
Published in: Studia Językoznawcze
The purpose of the article is the analysis and interpretation of the non-basic colour names, excerpted
from 91 posts published on the fashion blog by Macademian Girl, i. e. Tamara Gonzalez
Perea, from 3rd January 2015 to 9th June 2016. The classification of the research materia…
DOI: 10.18276/sj.2017.16-18 · ISSN: 1730-4180
Article 2015
Authors / editors: Małgorzata Budzanowska-Drzewiecka
Published in: Marketing i Zarządzanie
The paper contains the results of own research relating to the use of blogger recommendations when making purchasing decisions by people aged 15–25. A survey involving 299 students as participants is analyzed. The results show that the use of blogger recommendations depends on th…
DOI: 10.18276/pzfm.2015.39-09 · ISSN: 1509-0507